The Pokémon Company International

About Us

The Pokémon Company International manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.

Our Core Values

Passion for Pokémon

We have a passion for Pokémon that drives us to understand the impact our brand has on teammates, fans, players, and communities.

Dedicated to Quality

We take ownership of maintaining and promoting high standards, continuously seeking ways to learn and improve while encouraging and trusting others to do the same.

Challenging the Expected

We display curiosity and creativity and use these qualities to develop innovative ideas, solve complex problems, and identify unique opportunities.

Building Relationships

We think “team first,” developing and strengthening collaborative partnerships with all teammates—internal and external—to get things done quicker, smarter, and better.

Integrity and Respect

We treat people with respect and empathy to build an open and trusting environment.

Delighting Customers

We listen to our customers and stakeholders and do everything we can to deliver a unique Pokémon experience.

What we do

History Details

1996

Pokémon Red and Pokémon Green launch in Japan—Pokémon is here!

1998

Pokémon arrives in North America

Pokémon Red and Pokémon Blue

Animated series premieres

1999

The Pokémon Trading Card Game (TCG) debuts in North America and Europe

First animated movie release in US

2001

Pokémon USA established with office in NYC

First appearance of a Pikachu balloon in the Macy's Thanksgiving Day Parade

2003

Pokémon UK established with office in London

2004

First Pokémon TCG World Championships

2006

10th Anniversary Celebration

2007

Pokémon USA moves to Seattle

2009

Pokémon USA and Pokémon UK merge to form The Pokémon Company International

2011

Pokémon TCG Online launch

2013

Pokémon X and Pokémon Y become first core Pokémon video games to launch simultaneously around the world

2016

20th Anniversary Celebration

Pokémon GO

2019

First ever live-action Pokémon movie, POKÉMON Detective Pikachu

2021

25th Anniversary Celebration

1996
1998
1999
2001
2003
2004
2006
2007
2009
2011
2013
2016
2019
2021

Our Partners

What people at TPCi are saying

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